It's the BUN that makes a TRUE BURGER

01/03/2016 13:00

Hot off the trade press is Americana’s latest ‘It’s True’ campaign promoting our premium burger buns alongside on-trend, burger recipe inspiration.

In recognition of the gourmet burger trend, our ‘It’s True’ campaign features our Americana Brioche Bun, Gourmet Burger Bun and Light Sourdough Gourmet Bun alongside on-trend, gourmet burger recipes specifically designed to go with each of these buns to help boost sales.

True 2 Gourmet Burger Advert

Our recipes for success is simple:

  1. Every true burger starts with an Americana Bun
  2. Add quality and on-trend fillings to create a range of true gourmet burgers
  3. Keep your customers coming back for more with truly tasty burger recipes

 

The fast food market has drastically changed with the gourmet trend “setting fire” to taste buds across the UK, with the burger market in the UK valued at £2.9 billion comprising of 2,092 outlets[1]. Premium burger chains like Byron, Honest Burger, Meatliquor and Smashburgers are expanding rapidly with beef burgers being the most frequently listed item on a menu, up 41% since summer 2014[2]. Burgers have seen a big share increase in all day parts, with the percentage share of visits rising from 8.6% to 10.9% at lunch, 8.2% to 10.5% at dinner and 1.9% to 4.9% for snacking occasions[3]. Consumers are demanding and willing to pay more for a better burger that uses high quality fillings and ingredients, from the meat to the bun – it’s all about getting the burger architecture right.

Due to market and consumer trends, we have developed a range of gourmet Americana Burger Buns:

  • Americana Brioche Bun - A pre-sliced, glazed brioche bun, containing butter and free range egg for a superior flavour. 
    • Code: 1502
    • Approximately 4.5 inches in diameter
    • Thaw and Serve
    • Pack size: 48 x 70g
  • Americana Seeded Brioche Bun - A pre-sliced, glazed brioche bun topped with sesame seeds, containing butter and free range egg for a superior flavour. 
    • Code: 1643
    • Approximately 4.5 inches in diameter
    • Thaw and Serve
    • Pack size: 48 x 72g
  • Americana Gourmet Burger Bun - A pre-sliced premium burger bun produced using a unique recipe, with a firmer texture and traditional sourdough flavour. Topped with semolina and finished with a kaiser cut.
    • Code: 1039
    • Approximately 4.7 inches in diameter
    • Thaw and Serve
    • Pack size: 48 x 89g
  • Americana Light Sourdough Gourmet Bun - A pre-sliced premium quality burger bun, made with a sourdough starter to give a light sourdough flavour and dusted with semolina. Contains extra virgin olive oil and is stone baked.
    • Code: 151096
    • Approximately 4.5 inches in diameter
    • Thaw and Serve
    • Pack size: 40 x 100g

Our premium Americana Burger Buns create a point of difference on burger menus. They are pre-sliced and frozen so they can be conveniently defrosted in just an hour to meet demand, which is a great solution for caterers looking to manage their stock levels and reduce wastage.

For truly tasty, on-trend recipe gourmet burger recipe inspiration click here.



[1] M&C Allegra Foodservice Burger Brand Analysis, Sept 2015

[2] Horizon Menu Trends, Aug 15

[3] Allegra Eating Out Panel, Q3 2015

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