Tapping into consumer demand for exciting and versatile breads and buns, we are bolstering our Schulstad Bakery Solutions and Americana portfolios with 6 new launches:
- Schulstad Bakery Solutions Soft Rye Sandwich Thin
- Schulstad Bakery Solutions Soft White Sandwich Thin
- Schulstad Bakery Solutions Cheese, Chive & Cherry Tomato Savoury Crown
- Schulstad Bakery Solutions Roasted Vegetable & Pesto Savoury Crown
- Americana Gluten Free Burger Bun
- Americana Seeded Slider Bun
NEW Schulstad Bakery Solutions Sandwich Thins
Traditional breads are on the decline as consumers look for a lighter bread option which offers an exciting alternative to traditional sliced bread. Bread “Thins” are the latest bakery trend as they offer consumers a lighter bread alternative with the versatility to be topped, filled, dipped, toasted and shared. To maximise upon our Scandinavian heritage, we have launched two varieties of thins; Soft Rye Sandwich Thins and Soft White Sandwich Thins. Try filling with ham, Swiss cheese, lettuce and tomato for a truly Scandi sandwich offering.
The NEW Soft Rye Sandwich Thin is a fully baked sandwich carrier, made with soft whole rye grains soaked in sourdough. Rye is one of the oldest grains used for bread making in Scandinavia and gives a strong rich flavour. Alternatively, the NEW Soft White Sandwich Thin is the perfect carrier for a convenient and light lunchtime snack. Try filling with prawns, sliced boiled eggs, dill and crème fraiche for a popular Scandi taste.
Recently appointed Strategic New Product Developer, Rick Wilson comments:
“As the decline in traditional breads continues, we need to develop products which provide consumers with more versatile and exciting sandwich carriers, which will drive bread sales. Our two new Scandinavian-inspired Schulstad Bakery Solutions Sandwich Thins offer consumers a lighter sandwich carrier alternative, which deliver on both flavour and texture, and are perceived as lighter, authentic and diverse.”
NEW Schulstad Bakery Savoury Crowns
The savouries in-store bakery category has seen YOY value sales growth of 5.6% totalling £16.4m, which demonstrates that there is high consumer demand for savoury products. This is supported by research which we recently commissioned which identifies the opportunity to explore more indulgent savoury options.
Rick Wilson, Strategic New Product Developer, Lantmännen Unibake UK says: “Our research tells us that consumers are looking for products that deliver an indulgent ‘grown up’ savoury moment and our new Schulstad Bakery Solutions Savoury Crowns allow a range of establishments to benefit from this trend. These premium savoury pastries also capitalise on the desire for meat free alternatives which can be eaten on-the-go or as a lighter meal solution which can be served alongside a salad, adding choice and versatility to any menu.”
Americana Burger Buns
Burgers continue to be a must-have meal option on menus whether eating out or even cooking at home. The total out of home burger market is worth £5.9bn, with an almost even split in spend between fast food and burger restaurant chains. Burger buns have played an integral part in the rise of the burger and consumers continue to be enticed by great quality ingredients and the visual presentation of the meal - greatly enhanced by the bun. The burger category has recently seen brands and outlets becoming more creative with their burger offering to ensure they stay on-trend and relevant to keep customers coming back for more.
NEW Americana Gluten Free Burger Bun
The free-from market is currently worth £365m and is set to increase as more people are consuming gluten free products and looking for healthy alternatives to carbohydrates and wheat. With more menus incorporating gluten free options and with burgers consistently a firm favourite, we have seen an opportunity to launch a gluten free burger bun. The NEW Americana Gluten Free Burger Bun is supplied frozen, pre-sliced, topped with sesame seeds and most importantly individually wrapped to prevent cross contamination, as well as reducing wastage. This is an ideal product for outlets who are looking to appeal to health-focused consumers as well as those with gluten intolerances.
NEW Americana Seeded Slider Bun
Gourmet burgers have taken the UK burger market by storm but what else can outlets and wholesalers do to stand out from the crowd? We have come up with an on-trend, versatile, mini solution that will create excitement and add a point of difference on menus. The NEW Americana Seeded Slider Buns are topped with sesame seeds and can be served with a variety of fillings as a bite-sized snack, sharing platter, children’s meal or even a canapé, allowing for a versatile menu offering.
“It’s great to see burgers continuing to dominate menus so it is integral for outlets to make sure their bun offering is on-trend and stands out from the crowd” Strategic New Product Developer Rick Wilson continues. “Introducing gluten free buns is an exciting arena for Lantmännen Unibake UK to play in and we’re confident the new Americana Gluten Free Burger Bun will help to attract more customers. The Americana Seeded Slider Buns will excite consumers due to their versatility and will allow outlets to be even more creative with their burger offerings”.