Benefit from the most recent consumer demand. Our products are always on trend!
We have the network. The spotters. The researchers. And our own fingers on the pulse of the market.
We have extensive innovation capabilities to turn every relevant trend into an interesting and valuable innovation and variation. So you can be sure we will pick and choose from the right, on-trend range.
We have people on the ground in 21 markets, and we combine local needs with the latest insights into global and regional trends. Working with more than 200 researchers and product developers to innovate our range.
Each year, we launch more than 500 on-trend products, new packaging and smarter processes to meet and exceed customer and consumer expectations.