Our vision? To satisfy the appetite of the world.
We can only realise such an ambitious mission if we make it our daily goal to do more and more of what we do best: bake tasty bites for people of all ages, cultures and locations.
We need to be a truly global bakery, not just one that’s strong in certain countries. We need bakers on the ground who understand what people enjoy eating, not just a clever supply chain.
We will need to call upon our global scale, international resources, local insight and a continuous flow of the best talent.
And, once again, the success of this enterprise is based on something very simple: if people love what we bake, they will want to buy from us.