Lantmännen Unibake UK has unveiled a NEW pre-sliced glazed Brioche Bun under its Americana brand, designed to help caterers to premiumise their offering.
Beef burgers are the most listed main course in the UK  and there has been a 12% increase in the number of gourmet burger eating occasions . This trend is set to remain a key revenue stream for businesses looking to sharpen their profit margins by offering exciting and more premium menu options.
“What this means for the industry is a need to guarantee premium indulgence out of home,” says Rachel Shoosmith, Product Marketing Manager at Lantmännen Unibake UK. “Designed to help caterers tap into the trend for ‘Americanised’ menus, our NEW pre-sliced Brioche Bun delivers a premium solution as part of our popular Americana range. Its launch is set to add a quality point of difference to restaurant, pub or fast food menus designed for consumers who demand an added-value, gourmet burger or breakfast option.”
The NEW pre-sliced glazed Brioche Bun is made with butter and free range egg for a superior flavour. It is great when served with a premium burger for lunch time and dinner occasions, or Eggs Benedict for a delicious breakfast option. To complement the Brioche Bun, outlets can add value by offering an array of exciting fillings to suit a variety of tastes. The products are supplied frozen, and simply require defrosting for 60 minutes before serving – so they are quick and easy for caterers to prepare, with minimal wastage.
From “black & blue steak” to “cobb salad”, American cuisine is making its mark on menus across the country whilst more traditional options such as Sunday Lunch, Chicken Curry and Scampi & Chips continue to decline on the nation’s list of popular dishes .
“As the tastes of consumers continue to evolve towards more adventurous menu options and flavours, there is a significant opportunity for caterers to scrutinise their product selections and invest in innovative products which are designed to meet demand. The exciting launch of our new Brioche Bun brings a must-stock premium product with a superior flavour to the market for outlets to capitalise on.”
 Allegra Eating Out Panel Data Q4 2013 vs. Q4 2012