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Merchandising Tips

Freshly baked pastries display

Clear Messaging

A fresh bakery offering is a key sales driver.  To make the most of it, ensure that you use signage and point of sale materials to communicate that products are freshly baked or freshly prepared on the premises.  Highlighting products that are new or seasonal flavours will also help drive interest.

Fresh bakery display

Create a Fresh Display

To make the most of your bakery offering, ensure that you maintain a display that looks fresh and appetising.  Baking little and often throughout the day will also enable you to meet demand whilst avoiding wastage.  Arrange pastries in single-layer rows, rather than stacking, to keep each one looking perfect.

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