Americana Brioche 'It's True' Campaign

30/04/2015 15:07

Take a look at our latest Americana ‘It’s True’ advertising campaign promoting our best-selling Americana pre-sliced glazed Brioche Bun and Top Sliced Jumbo Brioche Hot Dog Roll. It’s true that consumers are demanding added value, gourmet fast food carriers and our Brioche range will enhance any menu and keep customers coming back for more.

Our suggested method for success is true and simple:

Premium Recipes + Gourmet Buns & Rolls + Upgraded Menu = Increased Profits

 


The truth is that the rise in Americanised menus is a key trend affecting the UK out of home market. Beef burgers are the most listed main course in the UK[1] and there has been a 12% increase in the number of gourmet burger eating occasions[2].  Hot dogs are the UK’s fastest growing menu item, nudging scampi and chips out of the top 20 most popular dishes[3]. They also feature as a key revenue driver on 85% more menus[4]. Our Americana Brioche Buns and Brioche Hot Dog Rolls are perfectly placed to take advantage of these trends, adding a point of difference and premiumising any menu.

The new pre-sliced glazed Brioche Bun is made with butter and free range egg for a superior flavour. It is great when served with a premium burger for lunch time and dinner occasions, or Eggs Benedict for a delicious breakfast option.  To complement the Brioche Bun, outlets can add value by offering an array of exciting fillings to suit a variety of tastes.

The new Top Sliced Jumbo Brioche Hot Dog Roll, approximately 8.5 inches in length, is made with butter and free range egg for a superior flavour and is glazed to give it a great shine. It is best served with a gourmet sausage topped with Monterey Jack cheese, bacon and caramelised onions, or spice it up with beef chilli, cheddar cheese and chopped onions. Caterers can offer a range of different toppings to appeal to a wider audience.

The Brioche Bun and Brioche Hot Dog Roll come in cases of 48 pieces. They are supplied frozen and require just 60 minutes to defrost before serving – so they’re quick and easy to prepare with minimal wastage.



[1] Menurama August 2013

[2] Allegra Eating Out Panel Data Q4 2013 vs. Q4 2012

[3] Menurama August 2013

[4] Menurama August 2013

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