Simple Seasonal Solutions to drive your Christmas Sweet Pastry Sales

01/12/2017 01:00

The festive season is a time for indulgence, so Christmas presents a huge opportunity for you to drive your sales of sweet treats like pastries. Schulstad Bakery Solutions have created some simple seasonal solutions to convert your French and Danish Pastries into sweet seasonal treats, without the need for investing in additional seasonal stock.

 

 Festive displays

Icing sugar is an effective and easy way to add a light dusting of snow to a bakery display, transforming it into a winter wonderland of sweet treats for next to no cost.

Christmas Tree cinnamon swirl danish pastry decorations

If you’re looking to create more impactful and adventurous displays, why not try making Christmas tree decorations from pastries? Cinnamon Swirls are perfect for creating edible bakery baubles. Decorate the swirls with a circle of thick white ‘Scandi-style’ icing in the centre and sprinkle with sugar pearls to add a pop of colour or shine. By not covering the entire ornament in icing, customers can easily identify the pastries by the classic swirl shape and buttery colour. Secure the pastry ornaments to the tree by using bauble hooks or string, and place as part of the bakery display in counters, or proudly at till points to tempt customers into purchasing a treat with their hot drink.

 

Seasonal Stencils

Portuguese custard tart Christmas icing sugar stencil decorations

Another way to make pastries more festive is by decorating with icing sugar. Cut a festive shape out of a piece of paper to make a seasonal stencil, making sure you choose something easily recognisable like a Christmas tree or star, the simpler the better. Cover the pastry with your seasonal stencil then with a thin layer of icing sugar. Remove the stencil and you will be left with a professional looking festive print on your pastry. This works especially well on pastries with a smooth, flat surface like the Pain Chocolat or Portuguese Custard Tart.

 

 Christmas Decorations

Christmas Icing Decorations Cinnamon Swirl Trees and Snowflake

Icing is an easy way to make any pastry fit for the holiday season. The large circular surface area of both Schulstad Bakery Solutions Cinnamon Swirls and Pain Raisin are ideal for adding a piped snowflake or Christmas tree. To add extra sparkle, try adding sugar pearls as a finishing touch to create two luxury seasonal looks that really stand out on your display.

 

 

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