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New Sandwich Thins, Savoury Crowns, Gluten Free Burger Bun & Seeded Slider Bun

07/10/2016 11:00

Tapping into consumer demand for exciting and versatile breads and buns, we are bolstering our Schulstad Bakery Solutions and Americana portfolios with 6 new launches:

NEW Schulstad Bakery Solutions Sandwich Thins


Recently appointed Strategic New Product Developer, Rick Wilson comments:

“As the decline in traditional breads continues, we need to develop products which provide consumers with more versatile and exciting sandwich carriers, which will drive bread sales.  Our two new Scandinavian-inspired Schulstad Bakery Solutions Sandwich Thins offer consumers a lighter sandwich carrier alternative, which deliver on both flavour and texture, and are perceived as lighter, authentic and diverse.”


 NEW Schulstad Bakery Savoury Crowns

The savouries in-store bakery category has seen YOY value sales growth of 5.6% totalling £16.4m[3], which demonstrates that there is high consumer demand for savoury products. This is supported by research which we recently commissioned which identifies the opportunity to explore more indulgent savoury options.


Rick Wilson, Strategic New Product Developer, Lantmännen Unibake UK says: “Our research tells us that consumers are looking for products that deliver an indulgent ‘grown up’ savoury moment[2] and our new Schulstad Bakery Solutions Savoury Crowns allow a range of establishments to benefit from this trend. These premium savoury pastries also capitalise on the desire for meat free alternatives which can be eaten on-the-go or as a lighter meal solution which can be served alongside a salad, adding choice and versatility to any menu.”


Americana Burger Buns

Burgers continue to be a must-have meal option on menus whether eating out or even cooking at home.  The total out of home burger market is worth £5.9bn, with an almost even split in spend between fast food and burger restaurant chains[1]. Burger buns have played an integral part in the rise of the burger and consumers continue to be enticed by great quality ingredients and the visual presentation of the meal - greatly enhanced by the bun. The burger category has recently seen brands and outlets becoming more creative with their burger offering to ensure they stay on-trend and relevant to keep customers coming back for more.

NEW Americana Gluten Free Burger Bun

The free-from market is currently worth £365m[4] and is set to increase as more people are consuming gluten free products and looking for healthy alternatives to carbohydrates and wheat.  With more menus incorporating gluten free options and with burgers consistently a firm favourite, we have seen an opportunity to launch a gluten free burger bun.  The NEW Americana Gluten Free Burger Bun is supplied frozen, pre-sliced, topped with sesame seeds and most importantly individually wrapped to prevent cross contamination, as well as reducing wastage. This is an ideal product for outlets who are looking to appeal to health-focused consumers as well as those with gluten intolerances.


NEW Americana Seeded Slider Bun

“It’s great to see burgers continuing to dominate menus so it is integral for outlets to make sure their bun offering is on-trend and stands out from the crowd” Strategic New Product Developer Rick Wilson continues. “Introducing gluten free buns is an exciting arena for Lantmännen Unibake UK to play in and we’re confident the new Americana Gluten Free Burger Bun will help to attract more customers.  The Americana Seeded Slider Buns will excite consumers due to their versatility and will allow outlets to be even more creative with their burger offerings”.

[1] Market: Nielsen Total Coverage Total, 52we 10th September 2016

[2] Insight on Foods Research – January 2016

[3] M&C Allegra Foodservice | Burger Brand Analysis, September 2015

[4] Mintel, Free From Foods UK, November 2014

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