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New Sandwich Thins & Savoury Crowns Launched

04/11/2016 16:15

Tapping into consumer demand for exciting and versatile breads and buns, we are bolstering our Schulstad Bakery Solutions portfolio with 4 new launches:

NEW Schulstad Bakery Solutions Sandwich Thins

 

Recently appointed Strategic New Product Developer, Rick Wilson comments:

“As the decline in traditional breads continues, we need to develop products which provide consumers with more versatile and exciting sandwich carriers, which will drive bread sales.  Our two new Scandinavian-inspired Schulstad Bakery Solutions Sandwich Thins offer consumers a lighter sandwich carrier alternative, which deliver on both flavour and texture, and are perceived as lighter, authentic and diverse.”

 

 NEW Schulstad Bakery Savoury Crowns

The savouries in-store bakery category has seen YOY value sales growth of 5.6% totalling £16.4m[3], which demonstrates that there is high consumer demand for savoury products. This is supported by research which we recently commissioned which identifies the opportunity to explore more indulgent savoury options.

 

Rick Wilson, Strategic New Product Developer, Lantmännen Unibake UK says: “Our research tells us that consumers are looking for products that deliver an indulgent ‘grown up’ savoury moment[2] and our new Schulstad Bakery Solutions Savoury Crowns allow a range of establishments to benefit from this trend. These premium savoury pastries also capitalise on the desire for meat free alternatives which can be eaten on-the-go or as a lighter meal solution which can be served alongside a salad, adding choice and versatility to any menu.”

 


[1] Market: Nielsen Total Coverage Total, 52we 10th September 2016

[2] Insight on Foods Research – January 2016


 

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