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Turning a classic continental croissant into a sandwich with a twist

18/12/2015 16:20

With competition plentiful in the sandwich market, demand for new flavours, premiumisation and convenience continues to affect the lunch market both in and out of home. Research suggests that it is the sandwich with a point of difference that will create a step-change in the purchasing habits of consumers looking for new food experiences[1]. Outlets can take advantage of this trend by providing a range of sandwich carriers and fillings to capitalise on this opportunity.

Sandwiches are still the ultimate packed lunch with 65% of packed lunches consisting of a sandwich, although the overall packed lunch market is down by 10.9%[2], as more and more people are buying sandwiches instead of preparing them at home. Sandwiches represent the number one food item at lunch with 17.9% of the occasion[3].

We have therefore come up with a selection of enticing croissant fillings to turn a classic continental croissant into a sandwich with a twist. We recommend using an All Butter Croissant as a sandwich carrier as it maintains the on-the-go sandwich characteristic whilst offering a point of difference. Croissants can be complemented with on-trend flavoured fillings such as egg, bacon and spinach for an all-day breakfast option, ham and cheese for a classic continental sandwich or Mozzarella, tomato and rocket for an inspiring Italian filling. 

For something a little sweeter, nutella  & banana and strawberries & cream do the trick.

Take a look at our full range of recipe ideas.

[1] Allegra Eating Out Panel 2014

[2] Kantar Worldpanel 2014 (16 w/e 1 March)

[3] Kantar Retail, 52 w/e 12 Jul 14



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