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Marketing Support

The Story: As the demands of time-pressed consumers continue to change, so are the options for grabbing a bite to eat on the hoof.

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Sweet treats

Analysis suggests that sales of savoury pastries such as sausage rolls are in sharp decline as products such as fresh noodle pots and other microwaveable snacks and meals gain traction. Meanwhile, everyone from cheese to cereal brands are trying to hop on the on-the-go bandwagon.

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