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Lantmännen Unibake UK Launches NEW Brioche Hot Dog Roll

30/04/2015 14:47

Leading bakery supplier Lantmännen Unibake UK has acted on consumer demand for an added value, gourmet hot dog roll by launching a NEW on-trend Top Sliced Jumbo Brioche Hot Dog Roll within its Americana brand.


Hot dogs are the UK’s fastest growing menu item, nudging scampi and chips out of the top 20 most popular dishes[1]. They feature as a key revenue driver on 85% more menus[2], with sales at lunch time growing by 54%, with additional uplifts for dinner (35%) and snacking occasions (22%)[3].   


The past year has recorded an increase in consumer demand for hot dogs - 22% in branded restaurants and 17% in pubs[4]. The new Brioche Hot Dog Roll is ideal for caterers looking to offer an on trend hot dog roll that will add a real point of difference on menus and positively influence the bottom line.


“Our new Jumbo Brioche Hot Dog Roll taps into a key trend in the UK out of home market,” says Rachel Shoosmith, Marketing Manager at Lantmännen Unibake UK. “We have created it for a range of establishments that are perfectly placed to benefit from the gourmet hot dog trend, such as restaurants, pubs and fast food outlets.”


The new Top Sliced Jumbo Brioche Hot Dog Roll is made with butter and free range egg for a superior flavour, and is glazed to give it a great shine. It is best served with a gourmet sausage topped with Monterey Jack cheese, bacon and caramelised onions, or spice it up with beef chilli, cheddar cheese and chopped onions. Caterers can offer a range of different toppings to appeal to a wider audience.


Available in cases of 48 pieces, the new Brioche Hot Dog Roll is approximately 8.5 inches in length, supplied frozen and requires just 60 minutes to thaw – so it’s quick and easy to prepare with minimal wastage.


“Consumer tastes are continuing to evolve across all eating occasions, especially in American cuisine,” continues Shoosmith. “The launch of our new Jumbo Brioche Hot Dog Roll brings a must-stock premium product to the market for retailers and caterers to capitalise on. We also pride ourselves on our ongoing customer support which includes display advice, category management and bakery training.”

[1] Menurama August 2013

[2] Menurama August 2013

[3] Allegra Eating Out Panel Aug 2014 vs Aug 2013

[4] Allegra Eating Out Panel Aug 2014 vs Aug 2013

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