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New Dessert-Inspired Danishes

20/03/2014 17:11

In response to consumer demand for small indulgences, and inspired by favourite dessert combinations, we have just launched the Signature Danish Selection.  With three irresistible flavours - Strawberry Cheesecake, Toffee Apple and Cherry Almond – the new selection is an exciting addition to the bakery category, and our first launch under our Schulstad Bakery Solutions Royal Danish Pastry brand.

With premium, on-trend flavours, and indulgent-looking dual fillings, the new Signature Danish Selection is designed to generate incremental sales by appealing to a wide consumer base.  On an important practical note, having 3 flavours in 1 case optimizes freezer space and makes storage easier:

One convenient case:

Signature Danish Selection A selection of three, dessert-inspired, melt-in-the-mouth Danish pastries in one case.  Supplied ReadyGlazed to eliminate the need for time-consuming hand glazing, and with icing sugar pots for finishing included in the case.  36 pieces per case: 12 of each flavour.

Three irresistible flavours:

Strawberry Cheesecake Crown - A fruity strawberry and creamy cheesecake filling, in a light and flaky Danish pastry crown.  Finished with a dusting of icing sugar (supplied inside the case).  The fruit filling contains 50% strawberry while the real cream cheese ensures a rich and smooth cheesecake base.

Toffee Apple Crown - A flavour combination favourite, the fruity apple filling contains 55% Bramley apple, while the real toffee sauce gives a delightfully sticky finish.

The Cherry Almond Crown - The rich cherry and smooth almond filling is topped with flaked almonds and a dusting of icing sugar (ready-topped with flaked almonds, icing sugar is supplied inside the case).

Supplied ReadyGlazed and ready to bake straight from frozen in just 18 minutes, the new Danish Crowns are ideal for brunch, snacking and afternoon tea occasions.

Claire Warren, Senior Marketing Manager at Lantmännen Unibake UK said: “By staying on top of recent trends which have seen consumers searching for fun and indulgent treats, the new Signature Danish Selection is set to deliver in terms of incremental sales and will bring the Danish category to a wider audience.”

"Research shows that consumers are looking for a bit of fun in their lives and want small indulgences to treat themselves with.  Danish pastry is the ideal bakery category for innovation to meet this need, as it remains a favourite with year on year growth and is now a bigger category than muffins.  The majority of this recent growth has come from increased sales of Danish pastry crowns, and the new flavour combinations will enable wholesalers, retailers and foodservice operators to capitalise on this trend." 

For further information and details on availability please contact us on 01276 850 500 or unibakeuk.info@lantmannen.com

Lantmännen Unibake UK

Bagshot: 3 Tanners Yard London Road Bagshot Surrey GU19 5HD

Milton Keynes: Maidstone Road Kingston Milton Keynes Buckinghamshire MK10 0BD

Bedford: Eastcotts Wallis Way Bedford Bedfordshire MK42 0PE

01276 850500
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