Want to grow your PREMIUM bread range?
We can help you out!

Understanding the trends will help you trigger upsell  

So you want your sales and earnings to grow? We will help you out!

We know what drives bread consumption across channels. And we extensively and constantly research consumer behaviour to understand what motivates them to trade up.

Watch the video

 

Highlights from our latest research:

  • At breakfast, more and more consumers are looking for healthy premium bread that’s natural and wholesome. Full of fibres, grains and with seeds on top, so it keeps their family full until lunch.

  • Weekend mornings are opportunities for rustic and indulgent handcrafted bread 

  • At special dinners with friends and family, premium bread gives your customers that extra chance to show off and complete their meal with top-quality healthy bread, full of flavour.
More consumer trends
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Lantmännen Unibake UK

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