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Pastry Trends 2020


What is going on in the bakery industry? Scroll down to read more about the latest trends in cafés and bakery aisles, and how to respond to them.

pastry coffee table

The Value of Storytelling

As foodie culture grows, Americans are becoming more and more interested in their food, and where it comes from. Telling the true story behind the brand, recipe, or ingredients does not only create transparency (read: trust) but can also increase value.

Mini signature - danish


Mini gourmet offerings are more popular than ever. Customers are attracted by the promise of flavor without all the guilt. Small sizes, a lower price point, and a range of on-trend flavors encourage customers to experiment.

Match Makers: Coffee & Pastry

Did you know 55% of all pastry is eaten with a hot drink, and that coffee consumption is increasing both away from home and at all times a day?

Here you can read more about what pastry you should pair with what hot beverage. Get some valuable insights on how to match drinks and pastries, and watch our video on how we found the perfect pairings for our pastries.

Millennials & Gen Z are leading the way

Millennials and Gen Z are not just a large consumer category of 80 million people in the USA, but they are also early adopters who pick up new culinary trends and lead change in the bakery category. So what are the key drivers for attracting this important customer group? 

Lantmännen Unibake USA

2525 Cabot Drive
Suite 300
Lisle, IL 60532

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