MILLENNIALS
This group born between 1980 - 1996, are leading the way for new consumption patterns and culinary trends. Three attributes stand out as key drivers for this young generation of foodies:
- Freshness
- Variety / exotic flavors
- Convenience
Millennials are the largest and most-influential consumer group in the U.S. This group is highly focused on eating better-for-you items, as well as reduced portions.
Soon to be the biggest generation in the work-force...
GEN Z
This group born between 1997 - 2006, are pragmatic, resilient and ready for the challenge. Individualistic, empowered, true digital, and they rely on aggretators TMI is key for them.
It's time to start planning to meet the needs of these consumers.
These younger demographics are more tied to wholesome and clean eating when dining out, and people focusing on health often find that dining out is a challenge.