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snacking millennials

The Future is Snacking

Snacking is no longer the occasional extra, but the everyday occasion.


- Driven by our busy schedules 

- Mainly driven by new consumers/generations

- Forecasted to continue to grow. Over the past decade, Americans added 19 more between-meal occasions per capita

Reasons why we snack more: 

- Snacking is no longer just eating when we're bored or eating for additional sustenance

- It's about solving small problems for consumers

Millennials & Gen Z are leading the way

Millennials and Gen Z are not just a large consumer category of 80 million people in the USA, but they are also early adopters who pick up new culinary trends and lead change in the bakery category. So what are the key drivers for attracting this important customer group? 

Lantmännen Unibake USA

2525 Cabot Drive
Suite 300
Lisle, IL 60532

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