Knowing what consumers want by understanding these mega trends
5 Mega Trends
Staying different, financially healthy and successful is a challenge for every entrepreneur
And even more so for businesses in the food sector, where consumer wishes and needs change faster every day. That’s why we constantly allocate resources to spot, gather and research the latest global and local trends.
We have gathered an overview of three mega trends that are rapidly changing the world of food and bakery right now:
1. Premiumization is on the rise
Consumers are looking for higher quality and are willing to pay extra for food and beverages that offer a little extra indulgence.
For bread, a premium experience means:
a crisp crust and a soft interior
inclusions blended throughout the dough such as dried fruits, Wisconsin cheese or Greek olives
elements of handcraft such as twisting by hand, hand scoring and topping with seeds or cheese by hand)
Artisan baking methods such as natural sourdough, great ingredients, slow fermentation and hearth oven baking also add value in the eyes of consumers, and can justify a higher price on many occasions.
2. Health and nutrition are essential
A route to higher profits is offering food choices that accomodate consumers’ increasingly savvy health consciousness. Important health cues are:
⇒ ‘Free from': no chemical preservatives or artificial additives.
⇒ ‘Goodness going in’: due to our wholesome ingredients, we are able to offer many non-GMO certified breads
3. Global Flavors
70% of consumers say they are more likely to try new and unique flavors and ingredients on sandwiches rather than in orhter types of food.
Euro-Bake is part of Unibake USA and owned by Swedish farmers through Lantmännen – one of Europe's largest groups within the energy, machinery, agriculture and food sector. Together we take responsibility from field to fork. We focus on R&D and sustainable development, and we are deeply rooted in respect for nature and its resources.