Staying different, financially healthy and successful is a challenge for every entrepreneur
And even more so for businesses in the food sector, where consumer wishes and needs change faster every day. That’s why we constantly allocate resources to spot, gather and research the latest global and local trends.
We have gathered an overview of three mega trends that are rapidly changing the world of food and bakery right now:
Consumers are looking for higher quality and are willing to pay extra for food and beverages that offer a little extra indulgence.
For bread, a premium experience means:
Artisan baking methods such as natural sourdough, great ingredients, slow fermentation and hearth oven baking also add value in the eyes of consumers, and can justify a higher price on many occasions.
A route to higher profits is offering food choices that accomodate consumers’ increasingly savvy health consciousness. Important health cues are:
⇒ ‘Free from': no chemical preservatives or artificial additives.
⇒ ‘Goodness going in’: due to our wholesome ingredients, we are able to offer many non-GMO certified breads
70% of consumers say they are more likely to try new and unique flavors and ingredients on sandwiches rather than in orhter types of food.
(source: Lantmannen Unibake Sandwich Study, 2019)
Check out our American & European recipes
52% of consumers would like restaurants to offer healthier sandwich options *
Meet the meat alternatives: - Jackfruit
- Seitan
- Tempeh
- Falafel
- Tofu
- Portabello Mushrooms
(*source: Technomic Sandwich Consumer Trend Report 2018)
42% of consumers want more mini sandwich offerings on menus
Why it works: Big flavor is served in a small package allowing guests to enjoy a classic combination while also sampling other menu options or opting to fill up on more than one.
Check out our Bread Roll range
(source: Lantmännen Unibake Sandwich Study, 2019)
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