Pastry recipe

How to get the most out of your display

Artisan bread

A Bread Manufacturer like no other

Whether you’re making sandwiches, burgers, baguettes or hoagies, your fillings are only as good as the bread they are served on. The Eurobake bread you choose is often what sets the best apart from the rest. It’s such an important ingredient that it’s only proper that it comes from a reputable supplier and at the highest quality.

Whatever your business, if you offer quality, your customers will be flocking back for more. At Euro-Bake, we understand this. And that is why we make only the best quality bread for our clients

interesting product packaging

Packaging and wrapping

Using different packaging is an easy way of introducing some variation in the sale of well-known display products. New innovative packaging technology is being developed with products such as boxes containing different compartments, breathable plastic bags, and moisture-absorbing bases.

Develop methods of presentation that reflect your business. Try always to come up with ways to present an item to the customer in a more attractive manner or as a take-away product. Unpackaged products looking attractive and fresh will always sell better in a display unit.

sandwich sales inspiration

Light, colour and smell

Make sure that the glass surfaces of the display are cleaned every day as sunlight, in particular, reveals any smudges. Additional lighting on the customer's side improves the visual value of the products.

A colourful display is attractive to the eye. Arrays of products in complementary colours are easy to achieve and certain to attract attention.

Creating mental images in your customers’ heads is very important. Baking your products throughout the day will fill the air with pleasant smells that tickle the senses of your customers. Try adding little notes to your display, such as "Baked only half an hour ago" or "Fresh from the oven".

seasonal baking inspiration

Benefit from seasonal products

Seasonal foods have a substantial effect on display sales. The various seasons make it easy to sell traditional products, such as Christmas pastries, but the sale of other display products can also be boosted with a little help from the seasons.

For instance, during the Christmas season, some vendors are inspired not only to sell traditional Christmas products, but also add a taste of Christmas to some of their basic display products.

Get to know our seasonal calendar! Find recipes and ideas for the various seasons.


Lantmännen Unibake USA

5007 Lincoln Avenue


Suite 300             


Lisle, IL 60532



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