Light, color and aroma
A colorful display is attractive to the eye. A display of foods in complementary colors are easy to do and certain to attract attention.
Make sure that any glass surfaces of display cases are cleaned every day as sunlight, in particular, reveals any smudges. Additional lighting on the customer's side improves the visual value of the products.
Creating mental images in your customers’ heads is very important. Baking throughout the day will fill your store with pleasant aroma that tickle the senses of your customers. Try adding little notes to your display, such as "Baked only half an hour ago" or "Fresh from the oven" to sitimulate your guests.