What is going on in the bakery industry? Scroll down to read more about the latest trends in cafés and bakery aisles, and how to respond to them.
Millennials are leading the way
Millennials are not just a large consumer category of 80 million people in the USA, but they are also early adopters who pick up new culinary trends and lead change in the bakery category. So what are the key drivers for attracting this important customer group?
Tell me a story: The value of authenticity & provenance
As foodie culture grows, Americans are becoming more and more interested in not only what is in their food, but where their food comes from. Telling the true story behind the company brand, product recipe, or core ingredient does not only create transparency in the communication but can also increase the value of the product or service.
How to make your range stand out and exceed all those expectations? Well, there is one proven way, and that is pimping up your pastry section. And that is exactly what we’re setting out to help you with in this guide.