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Millennials in action

A new generation of foodies

This group, aged between 15-34, are leading the way for new consumption patterns and culinary trends. Three attributes stand out as key drivers for this young generation of foodies: Freshness,  Variety and exotic flavors, and Convenience.


The most important attribute for Millennials when shopping in retail is “freshness”. The term relates not only to when the food was prepared but also to aspects such as local production, an absence of “bad” or unknown ingredients, and minimal processing. 


Millennials are attracted to new and exciting flavors, such as ethnic cuisines and spicy offerings. The younger generation is more willing to experiment and they like to mix flavors and food styles.


Millennial consumers want to decide what to eat in the last minute. This is one of the reasons for why the ready-to-eat category is so popular amongst this target group. They are also changing consumption patterns - increasing importance of snacking over regular meals. 

How can Unibake help attract the Millennial consumers?

We have a wide selection of Schulstad pastries and EuroBake bread & rolls baked with passion according to Old World recipes but with a twist of exciting new flavors. Our products can be freshly baked off at your site to produce that wonderful smell of newly baked. We offer convenient solutions – both for your operation and for your customers. Contact us if you want to talk about how we can work together to target Millennials and grow your bakery business.

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Want to know more about Millennials?

Recommended articles: 

  • Read more about Millennials and their food shopping decisions here.
  • Millennials are driving snack sales and reshaping the category. Read more about it here.
  • How can retailers respond to the new shopping habits and needs from Millennials? Read about Wal-Mart's strategy here.

The Millennial Consumer | Schulstad

Lantmännen Unibake USA

2525 Cabot Drive
Suite 300
Lisle, IL 60532

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