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Less is more

Less is more

Growing demand for mini pastries

Small size gourmet offerings are more popular that ever. Customers are attracted by the promise of flavor without feeling guilty.

Small size, a lower price point and a range of exotic on-trend flavors encourage customers to experiment.

Consumers say:

  •  Pastry is sociable:
    80% of pastry consumption occasions involved 2 or more people
  • Freshly baked is motivational:
    76% of consumers say that it is important that their pastry snack is freshly baked
  • Exciting tastes are essential:
    87% of consumers say that an "exciting taste" drives their choice of pastry

Hot drinks are key accompaniments to sweet bakery:

  • 50% of all sweet out-of-home sweet bakery is purchased together with a hot drink

  • Almost 1 in 2 buy food from coffee shops at least once a week.

Source: Kantar Shopper Survey, Puratos study 2014

Bite-sized pleasures

Bite-sized pleasures

...for moments of indulgence

Mini versions of desserts and bakeries have grown in demand as customers are looking for small treats.

The mini versions offer the best of two worlds: An indulgent eating experience without guilty feelings.

Lantmännen Unibake USA

2525 Cabot Drive
Suite 300
Lisle, IL 60532

Customer Service

Contact us at the above number or 
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