Less is more

Growing demand for mini pastries

Small size gourmet offerings are more popular that ever. Customers are attracted by the promise of flavor without feeling guilty.

Small size, a lower price point and a range of exotic on-trend flavors encourage customers to experiment.

Pastry is sociable:
80% of pastry consumption occasions involved 2 or more people

Freshly baked is motivational:
76% of consumers say that it is important that their pastry snack is freshly baked

Exciting tastes are essential:
87% of consumers say that an "exciting taste" drives their choice of pastry

50% of all sweet out-of-home sweet bakery is purchased together with a hot drink
Almost 1 in 2 buy food from coffee shops at least once a week.

Source: Kantar Shopper Survey, Puratos study 2014

Mini versions of desserts and bakeries have grown in demand as customers are looking for small treats.

The mini versions offer the best of two worlds: An indulgent eating experience without guilty feelings.

Contact

Lantmännen Unibake USA

5007 Lincoln Avenue
Suite 300
Lisle, IL 60532

630-963-4781

Customer Service