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Less is more
Growing demand for mini pastries
Small size gourmet offerings are more popular that ever. Customers are attracted by the promise of flavor without feeling guilty.
Small size, a lower price point and a range of exotic on-trend flavors encourage customers to experiment.
- Pastry is sociable:
80% of pastry consumption occasions involved 2 or more people
- Freshly baked is motivational:
76% of consumers say that it is important that their pastry snack is freshly baked
- Exciting tastes are essential:
87% of consumers say that an "exciting taste" drives their choice of pastry
Hot drinks are key accompaniments to sweet bakery:
- 50% of all sweet out-of-home sweet bakery is purchased together with a hot drink
- Almost 1 in 2 buy food from coffee shops at least once a week.
Source: Kantar Shopper Survey, Puratos study 2014
...for moments of indulgence
Mini versions of desserts and bakeries have grown in demand as customers are looking for small treats.
The mini versions offer the best of two worlds: An indulgent eating experience without guilty feelings.