The man behind the creation of 310 million croissants a year - each perfect - shares his secrets
Meet Piet Van Beveren
Belgian born Piet Van Beveren is the fifth generation of craft bakers in his family. Piet has also been in charge of creating our croissants for over 25 years.
In this video, Piet tells of what he looks for in the perfect croissant, and shares some of the secrets behind the methods he uses in our bakeries.
Each of our pastries has 17 layers of the finest stress-free dough and 16 layers of butter. Once baked to perfection they have a delicious warm color and crispness which comes through the dedication to our layering process.