Some Simple Ways to Boost Your Bakery Sales:
Tempting Aroma 76% of respondents say it is important that bakery products are freshly baked and 73% say they are tempted to buy bakery products when they smell fresh baking in the outlet (source: Bread Barometer survey, 2013). Through helping to entice customers into the in-store bakery or outlet, and encouraging impulse purchases, the aroma of bake-off products is a key sales driver.
Bake Little and Often We recommend that outlets bake little and often throughout the day for maximum freshness. This will also help to mirror the rate of sale throughout the day and minimise wastage as a result.
Clear Messaging POS material is a great way for operators to establish the quality credentials of the pastry products to consumers and also to communicate usage ideas such as ‘great with coffee’, ‘a breakfast treat’, ‘this week’s special’ or ‘freshly baked’. This will increase the likelihood of impulse buying as consumers are tempted to pick up a tasty treat throughout the day.
Cross-Selling Bakery products can be upsold with suitable pairings or promotions. For example, siting hot drinks alongside a bakery offering works well to support cross-selling and encourage multiple purchases. Point of sale material to communicate perfect pairings and meal deals can help to drive this.