- Pastry is sociable:
80% of pastry consumption occasions involved 2 or more people
- Freshly baked is motivational:
76% of consumers say that it is important that their pastry snack is freshly baked
- Exciting tastes are essential:
87% of consumers say that an "exciting taste" drives their choice of pastry
Hot drinks are key accompaniments to sweet bakery:
- 50% of all sweet out-of-home sweet bakery is purchased together with a hot drink
- Scandinavian countries hold the top 4 places in annual coffee consumption.
- Food isn't a driver to coffee shops but almost 1 in 2 buy food from coffee shops at least once a week.
Source: Kantar Shopper Survey, Puratos study 2014