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Less is more

Less is more

Growing demand for mini pastries

Small size gourmet offerings are more popular that ever. Customers are attracted by the promise of flavour without feeling guilty.

Small size, a lower price point and a range of exotic on-trend flavours encourage customers to experiment.

Consumers say:

  •  Pastry is sociable:
    80% of pastry consumption occasions involved 2 or more people
  • Freshly baked is motivational:
    76% of consumers say that it is important that their pastry snack is freshly baked
  • Exciting tastes are essential:
    87% of consumers say that an "exciting taste" drives their choice of pastry

Hot drinks are key accompaniments to sweet bakery:

  • 50% of all sweet out-of-home sweet bakery is purchased together with a hot drink

  • Scandinavian countries hold the top 4 places in annual coffee consumption.

  • Food isn't a driver to coffee shops but almost 1 in 2 buy food from coffee shops at least once a week.

Source: Kantar Shopper Survey, Puratos study 2014

Want more insights?
Please contact your local Lantmännen Unibake sales office.

Bite-sized pleasures

Bite-sized pleasures

...for moments of indulgence

Mini versions of desserts and bakeries have grown in demand as customers are looking for small treats.

The mini versions offers the best of two worlds : An indukgent eating experience without guilte feelings.

Lantmännen Unibake International

Sluseholmen 8A
3rd Floor
DK-2450 Copenhagen SV 

+45 7628 5000
Contact International Sales

Click here for contact information