Millennials are not just a large consumer category of 80 million people in the US and approximately 24% of the adult population in Europe.
They are also early adopters who pick up new culinary trends and lead change in the bakery category. So what are the key drivers for attracting this important customer group?Read more here!
Gourmet burgers have gone from a niche trend in places like London and New York to wide-spread international popularity.
What does the modern foodie look for in a gourmet burger?More about the gourmet burger trend
Minimania is a range of small-size gourmet offerings, which has become more popular than ever.
Customers are attracted by the promise of flavor without guilt. Small sizes, a lower price point and a range of exotic on-trend flavors encourage customers to experiment.Discover the Minimania range
As foodie culture grows, consumers become more and more interested in not only what is in their food, but where their food comes from. Telling the true story behind the company brand, product recipe or core ingredient does not only create transparency in the communication, but can also increase the value of the product or service.How we take responsibility from field to fork
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