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A new generation of foodies

This group, aged between 15-34, are leading the way for new consumption, patterns and culinary trends. Three attributes stand out as key drivers for this young generation of foodies:

1) FRESHNESS

The most important attribute for Millennials when shopping in retail, is “freshness”. The term relates not only to when the food was prepared, but also to aspects such as local production, traceability and minimal processing. 

2) VARIETY & EXOTIC FLAVORS

Millennials are attracted to new and exciting flavors, such as ethnic cuisines and spicy offerings. The younger generation is more willing to experiment, and they like to mix flavors and food styles.

3) CONVENIENCE

Millennial consumers want to decide what to eat in the last minute. This is one of the reasons for why the ready-to-eat category is so popular amongst this target group. 

Campaigns from Schulstad Bakery Solutions

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Lantmännen Unibake International

Sluseholmen 8A
3rd Floor
DK-2450 Copenhagen SV 

+45 7628 5000
Contact International Sales

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